May 7, 2021

Content and Channel Matrix Template

Written by Paul Lewis

This template will prove very useful to content marketers in planning the delivery of content across multiple channels - covering owned media, paid media, and organic media. It includes both a sample template sheet containing detailed guidance on the delivery of content on various channels, as well as a blank template sheet for practical purposes when working on your own content.

Just download the Microsoft Excel document below to get started.

(Updated May 2021)

.xlsx

Content and Channel Matrix Template

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Paul Lewis

Paul is a 20+ year marketing veteran who began his career in Los Angeles with the global advertising agency BBDO. He then moved on to spend eight years at Experian, the world’s leading global information services company. Since 2013, he has been overseeing the management, creation and execution of social media marketing and sales enablement programs at global tech company Pitney Bowes.