DMI Track
CONTENT MARKETING CERTIFICATION
This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.
The Global Authority
15 years delivering excellence
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Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
Content Marketing
[price:TRACK_CONTMAR-std]
Enrollment Deadline is Mar 6th
Course Overview
Duration
10 Hours Self Paced Learning
Enrollment
Enroll by Mar 6th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseContent Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
↗5 Interactive Modules.
↗Associate Level Certification.
↗10 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Brief Development↗SEO Marketing Concepts↗Keyword Research↗Content Creation↗Connecting Content with Audiences↗Measuring Content↗Channel Promotion↗Content Audit
What you'll learn
4 Modules • Approx 10 hours Learning content
Module 1 - Content Marketing and Content Research
1h 17mins
This module introduces the key concepts and underlying principles of content marketing. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You’ll be able to connect content to the Buyer’s Journey and understand how to engage your audience in a meaningful way. It concludes by detailing the steps involved in creating a content brief.
Knowledge Gain:
Content Marketing Concepts and StrategyDeveloping a Content Marketing PlanUsing Content Research to Find OpportunitiesDeveloping a Brief
Toolkits included:
Buyer Persona Template
Buyer Persona Framework
CMO Persona Template
Digital Marketing Campaign Brief
Module 2 - Content Creativity – Brand and Storytelling
1h 51mins
This module covers content creation and curation, and how to extend the value of content using scheduling tools and promotion methods. The lessons then describes what you need to have in place before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media. The module finishes by covering methods to enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.
Knowledge Gain:
Creating and Curating ContentBuilding Brand Guidelines and Consistency Enhancing Your Creativity
Toolkits included:
Guide to Content Ideation
Brand Style Elements Template
Case Study/Webinar
Aviation American Gin: Using humor to lift spirits
Module 3 - Using Content For SEO and Email Marketing
3h 52mins
This module drills deep into the fundamentals of SEO and SEO content. It begins with how to use keyword research to build an SEO content plan and how to use SEO tactics to boost the quality and performance of your website content. The module closes by discussing the key elements to build and create an effective marketing email.
Knowledge Gain:
SEO and Keyword Research TacticsCreating Quality ContentCreating Effective ContentCreating Email Content
Toolkits included:
SEO Keyword Research Toolkit
Tools and Templates for Successful Blog Posts
Content Calendar Template
Email Content and Copywriting Checklist
Email Planner & Tracker
Case Study/Webinar
theSkimm: Disrupting News Media and Making Email Cool Again
Module 4 - Creating and Sharing Social Media Content
2h 52mins
This module focuses on how to engage with and acquire customers using social content. The module begins with some key considerations to bear in mind when planning content for social channels. It then introduces some of the content formats that are considered ‘native’ to social – including Stories, Live Video, and Audio Rooms – and how you can use these formats to entertain your audience and expand your reach. Next, the module looks at ways of implementing an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools. It wraps up by looking at best practices for scheduling your content on social platforms.
Knowledge Gain:
Social Content PlanningSocial Content FormatsSocial Content StrategySocial Content SchedulingSocial Content Distribution & Engagement Dashboard
Toolkits included:
Social Media Style Guide and Template
Influencer Marketing Brief Template
Social Media Calendar Template
2023 Social Media Calendar
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Excellent course materials that take one's career to the next level
Dave G, South Africa
For anyone looking to enhance their marketing knowledge, DMI is the way to go.
Erica Weiss, United States
I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.
Andrej S, Slovenia.
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
85%
38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Buy Now
Join 160.000+ Members
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Installments
Pay in 3 easy installments
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