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DMI Track

Customer Experience (CX) Course Online

This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.

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15 years delivering excellence

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300,000 + Members

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Associate Certification

Globally recognized

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Includes DMI Membership

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Customer Experience Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience

4 Interactive Modules.

Associate Level Certification.

8 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Customer Experience Customer Personas CX Basics Agile Thinking Designing for CX Strategic Thinking Metrics and Performance

What you'll learn

4 Modules • Approx 8 hours Learning content


Module 1 - Customer Experience: Agility and the Changing Nature of Customers

2h 10mins

The changing nature of customers today means you need to adopt an agile approach for your digital strategy.

Knowledge Gain:

The Changed Buying Process The Basics of CX Introduction to CX in the Digital Environment Agile Thinking

Toolkits included:

Audience Research and Listening Tools

7 Tips on Getting to Know Your Customers Better


Module 2 - Designing CX: Placing the Customer at the Center

1h 39mins

Develop your CX knowledge by focusing designing an excellent customer experience – placing the customer at the heart of your activity.

Knowledge Gain:

Assessing CX Designing CX Adaptability in the Workplace

Toolkits included:

Buyer Persona Template

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand


Module 3 - Optimizing CX: Authenticity and Involving Customers

2h 36mins

Improve the customer experience by gathering feedback from your customers and forming a genuine response to their needs.

Knowledge Gain:

Becoming a Strategic Thinker Changing the Customer Experience Social Customer Service Strategy The Art of Persuasion

Case Study/Webinar

The Fyre Festival & Authenticity in Marketing

REI: An Outstanding Social Media Success


Module 4 - Measuring CX: Data, Metrics, and Visualization

1h 44mins

Measure your performance. Track your results. Understand the metrics you can use, and at how to report and present your findings.

Knowledge Gain:

Social Customer Service Metrics and Performance Increasing Performance with CX Reporting, Visualization, and Presenting Data

Toolkits included:

5 Tactics to Get Great Customer Reviews

How to deal with fake online reviews

Case Study/Webinar

McDonald's: Through the Golden Arches to Global Dominance


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Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Customer Experience (CX).

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Customer Experience You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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