DMI Track
Digital Display Advertising Course Online
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
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Associate Certification
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Includes DMI Membership
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DIGITAL DISPLAY
[price:TRACK_DISPLAY-std]
Enrollment Deadline is Mar 6th
Course Overview
Duration
9.5 Hours Self Paced Learning
Enrollment
Enroll by Mar 6th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseDigital Display Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
↗4 Interactive Modules.
↗Associate Level Certification.
↗9.5 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Project Management↗Advertising Campaigns↗Graphic Design↗Script Writing↗Measuring Data↗Budget Management
What you'll learn
4 Modules • Approx 9.5 hours Learning content
Module 1 - Planning and Managing Display Advertising
1h 50mins
Understand practical tools, tactics, and best practices to plan an effective outbound campaign to generate interest and capture search intent as well as the core concepts of project management, and how project management processes can be used to achieve project success
Knowledge Gain:
Planning a Demand Generation CampaignVideo Advertising
Toolkits included:
Buyer Persona Template
Digital Marketing Campaign Brief
Digital Media Plan Template
Guide to Content Ideation
One-year Gantt Calendar Template
Content and Channel Matrix Template
Module 2 - Demand Generation & Video Advertising
2h 20mins
Understand key demand generation channels including the Google Display Network, social display advertising, and advertising on the Meta network. The module then demonstrates how to use YouTube ads and other social video platforms – like TikTok and Twitch – in your campaigns
Knowledge Gain:
Outbound Channels and Ad Formats for Demand GenerationVideo Advertising
Case Study/Webinar
Aviation American Gin: Using humor to lift spirits
Module 3 - Setting up and Targeting a Display Advertising Campaign
2h 29mins
Understand how to set up a demand generation campaign using Responsive Display Ads and drill down into the tactics, tools, and techniques for effective targeting, bidding, and remarketing to reach audiences in demand generation campaigns.
Knowledge Gain:
Display and Video Advertising for Demand GenerationDemand Generation Targeting and Bidding
Toolkits included:
Google Ads Creator Template
Case Study/Webinar
A Juicy Future for Lemondade Insurance
Module 4 - Measuring Display Advertising and Presenting Results
2h 26mins
Develop your knowledge by learning metrics, reports, and best practices to optimize demand generation campaigns, how you can use video analytics to measure the performance of your social video campaigns, good data visualization and the difference between reporting dashboards and data visualization tools. Alongside the presenter-led lessons, you’ll find a range of other assets – including articles, videos, and toolkits. These are designed to expand your learning, spark new ideas, and provide illuminating insights.
Knowledge Gain:
Measuring and Optimizing Demand Generation CampaignsVideo Advertising and AnalyticsData VisualizationImproving Your Presentation Skills
Toolkits included:
Paid Media Performance Dashboard (With PMI)
Channel Performance Tracker
Targets and KPIs - Your Essential Toolkit
Master your Presentations
The Best Social Media Metrics to Focus on
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
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300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Excellent course materials that take one's career to the next level
Dave G, South Africa
For anyone looking to enhance their marketing knowledge, DMI is the way to go.
Erica Weiss, United States
I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.
Andrej S, Slovenia.
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in digital display.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Digital Display. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
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38%
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200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
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