Study Notes
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Digital Marketing - Study Notes:
Leading by example
To be an effective digital leader, you need to lead by example. Leading by example is about knowing what best practice is, putting it into practice at your own organization, and then learning from that, so you’re able to innovate faster and leapfrog ahead.
You can lead by example by:
- Creating a complete social footprint
- Creating (not just sharing) relevant content
- Connecting with industry and client executives
- Trying out new tactics
- Sharing best practices
The benefits of leading by example
The benefits of leading by example are:
- Becoming a thought-leader that people listen to
- Participating in all the relevant conversations (groups, forums, discussions)
- Following your customers’, partners’, and competitors’ activity in real time
- Gathering valuable insights
- Leveraging your network to source top talent
- Creating your own case study for your team to follow
Building an executive profile
When leading by example, it’s important to establish an executive profile and presence on all relevant social media platforms. This involves:
- Creating a fully-optimized profile
- Building your network
- Sharing relevant, curated content across platforms
- Publishing self-written content
Digital Marketing Resources:
Kristin Shine
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: 7 Traits of a Successful Digital Sales Leader
- Article: Critical Skills for Senior Digital Marketing Leaders
- Article: Composition of the Modern Digital Marketing Team
- Article: The Best Social Media Metrics to Focus on Now
You will not be assessed on this content in your final exam.
