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Digital Marketing - Study Notes:
Definition
A bounced email is an email that is returned to the sender because it cannot be delivered. And these are emails that bounce back for a variety of reasons. As a personal individual emailer, we’ve all received these kinds of messages where you send a message and it comes back. Maybe the email address no longer exists or it’s no longer valid, or you missed a keystroke, or there’s an attachment issue. But in any case, the email bounces back, and that’s called a bounced email.
Back to TopEric Stoller
Eric Stoller is a Higher Education Strategic Communications Consultant and Blogger at Inside Higher Ed. With a background in student affairs, academic advising, wellness, technology, and communications, Eric educates clients and audiences on digital identity development. As a blogger, he generates conversations, answers questions, and provides insight about a variety of tech topics, including Social Media Strategies and Email Marketing.
By the end of this topic, you should be able to:
- Evaluate inbound and outbound email marketing techniques and how they are used in marketing campaigns
- Critically reflect on practices for managing email data and building an email subscriber base
- Critically appraise how to optimise email delivery and email open rates for marketing campaigns
Digital Marketing Resources:
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Case Study: theSkimm – Disrupting News Media and Making Email Cool Again
- White Paper: Guidelines on Data Privacy for Digital Marketers
- Article: How Email Marketing Can Turn Leads Into Sales
- Article: 7 Ways to Boost Your Email Marketing CTRs
You will not be assessed on this content in your final exam.
