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Digital Marketing - Study Notes:

A key metric

List growth is a key metric, in terms of how you’re growing your list, and how it’s building and emerging. List growth measures this rate at which your target personas are opting in to email marketing. It involves the people that you want reading your content, actually opting in, and this is your list growth.

List growth is everything. List growth data can be used to build the sales and marketing funnel, and email opt-in can be captured both online and in person. It is one of those metrics that you’re going to look and you’re going to say, “Where are we at this week, where’s our list in terms of growth?” Because once again, if you have a list that is growing, and evolving, and gaining more and more readers, that’s going to be a list that is going to have a higher likelihood of being successful, rather than a list that just plateaus and stays there after the initial push.

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ABOUT THIS DIGITAL MARKETING MODULE

Email Marketing Strategy
Eric Stoller
Skills Expert

The Email Marketing Strategy module will introduce the key concepts of email marketing and enable you to develop the knowledge and skills to build highly effective email campaigns. You will learn how to think like an email marketer and recognize that your subscriber list growth and quality is a key metric for the success of your campaign. Finally, you will recognize the role of various email delivery techniques as well as the importance of balancing frequency and volume of email sends.