Business Manager

Digital Marketing - Study Notes:

Business Manager is a platform that lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Facebook.

Business Manager is beneficial to marketers as it allows you:

Monitor Pages and ad accounts in one place without sharing login details or being connected to coworkers.

Manage access to Pages and ad accounts.

Give account access to designated agencies and third parties.

When you add Pages, ad accounts, or apps to Business Manager, the major change is that you'll now sign in to business.facebook.com to access them. Your ad campaigns will keep running as scheduled.

Adding a Page or ad account to Business Manager won't change how other people access it if they had permission before. To give a new person access, add them to Business Manager and then give them a role on a Page or ad account. Once you have added an ad account to Business Manager, it can't be removed later. You can remove a Page from Business Manager at any time.

There are a few different roles available within Business Manager. As a marketer, it’s important for you to take note of the capabilities of each role type in the tables above, but to summarize:

• Can add and remove employees and partners, view settings for the business, change settings for the business, manage employee permissions, add Pages, ad accounts, or other assets, and be assigned to Pages, ad accounts, or other assets.
• Can view settings for the business and be assigned to Pages, ad accounts, or other assets.

Your finance team may request oversight of ad spend on the platform, and for that you can assign them roles as either a Finance Editor or Finance Analyst. A Finance Editor can view and edit financial details about your business, such as transaction information, account spending, and billing methods. A Finance Analyst can only view finance details about your business but doesn't have permission to make any changes.