Browse our range of digital marketing courses which are designed and validated by the digital industry. View Courses
Full Screen

The Digital Opportunity

Start a FREE Trial View Course

More Free Lessons in

Digital Management and Leadership View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence

Members

245,000+ Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Kristin Shine

Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

    ABOUT THIS DIGITAL MARKETING MODULE

    Foundations of Digital
    Kristin Shine
    Skills Expert

    The Foundations of Digital module explains the key concepts of digital and describes how Digital has influenced customer behavior and expectations. The module discusses how Digital has changed the way businesses interact and provide services and also the benefits of incorporating digital skills into your role and the wider organization. On completion of this module you will: 

    • Recognize that customer behavior and expectations have changed with the advance of digital technology
    • Identify the stages of the customer journey affected by Digital 
    • Understand the opportunity of Digital for you and your organization