Gucci: From Leather Goods to Digital Fashion Success

There are very few logos as recognizable as the double-G of Gucci. As a brand that’s just celebrated its 100-year anniversary, it has high-profile customers and enthusiastic advocates that raise its profile through stylistic user-generated content. 

But what’s most interesting about Gucci is how it evolved to be a luxury brand leader. From humble Italian beginnings, it focused on innovation and reinvention to become a powerhouse that set a blueprint for the fashion industry.

With a focus on the young generation and a move away from fashion industry traditions (to offer pieces from past seasons and abandon set summer/fall collections), Gucci uses clever digital marketing strategies and has been an early adopter of technologies to draw in new and existing customers.

But how did a family-run fashion house evolve to become a global digital brand? And what can we learn from Gucci’s marketing success?

A quick history of Gucci