![](https://digitalmarketinginstitute.com/assets-hub/images/module-resource.png)
Study Notes
Download pdf 1 MB
12 years delivering excellence
Join a global community
Globally recognised
Toolkits, content & more
To promote a post with Instagram for business, you’ll need to follow these steps:
When you’re buying ads, you have to do it through their Facebook Ads Manager. You want to follow the step-by-step process to produce ads at scale.
To do this:
With Instagram partners, you can drive bigger, better business results. You can do this in a couple of ways. You can deliver top business results for your clients. You can drive bigger business with access to advanced tools and techniques. And the companies that are characterized that use this are ad tech, content marketing, community management, and media buying.
Here are four ways to create ads that convert:
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.