Presentation: Social Selling Fundamentals for B2B

Now more than ever it is crucial for B2B organizations to integrate effective social selling into their marketing and sales activity. 

In this webinar, social media consultant and author Julie Atherton explains and explores the fundamentals of social selling. She covers:

What is 'the social selling funnel'?

• How social can help you build an effective sales network
• The importance of content marketing in social selling
• The principles of lead nurturing in social
• How to harness influencers in your network

Watch Julie's full webinar here.

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