Backlink Analysis

Digital Marketing - Study Notes:

Link building

A backlink is a hyperlink from an external page on a website that links back to your own website.

Link building is the process of acquiring hyperlinks from external websites that link back to your own site. The number and quality of external links can be a huge factor in SEO. In recent Google algorithm changes, there has been a shift toward quality of external links rather than the quantity.

Previously, there were black hat SEO methods whereby you could pay to get your site hyperlinked on numerous websites across the web. A lot of these sites, however, were of poor quality. So recent algorithm changes have sought to reward high quality backlinks from reputable sites, rather than multiple links from spam sites.

Poor quality or deceptive backlinking strategies may harm a page’s rank.