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Digital Marketing - Study Notes:
Discover what backlinks you had but lost
In terms of lost backlinks, when you lose a backlink, you’re losing some reputation and you’re losing some authority. And Ahref has a really good tool that will tell you when and where you lost a backlink. And that’s another reason why advanced SEOs prefer Ahref and Majestic SEO. They’ve got a bigger database of backlinks.
Consequences of losing backlinks
You’re going to lose page authority or as Ahrefs calls it, URL authority of the page that was being linked to. That’s going to have an impact on your overall domain authority and your domain rating, and it just means that key SEO pages are going to have less ranking power.
Back to TopDigital Marketing Resources:
Joe Williams
Managing Director and SEO Trainer at Zen Optimise
- Founder and SEO Trainer at Zen Optimise with 10 years’ experience in Search Engine Optimization
- Zen Optimise is a London-based digital marketing training company
- SEO consultant and trainer for hundreds of small, medium, and blue chip companies including Qantas Airlines, Sky, Eurostar, EasyCruise, and Anti-Slavery
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: 5 SEO Strategies to Get Ahead in the Google RankBrain Era
- Article: The Complete Guide to On-Page and Off-Page SEO
- Article: 'White Hat' SEO and Why It's Important to Avoid 'Black Hat' Practices
- Article: 9 Best Practices to Generate Backlinks to Your Website
You will not be assessed on this content in your final exam.
