Browse our range of digital marketing courses which are designed and validated by the digital industry. View Courses
Full Screen

The Role of Social Media within the Wider Business

More Free Lessons in

Social Media Marketing View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence

Members

245,000+ Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Philippe Polman

Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

    ABOUT THIS DIGITAL MARKETING MODULE

    Social Media
    Philippe Polman
    Skills Expert

    The Social Media module covers the key features of social media platforms and the benefits of social media for business. The importance of having an active community to support your business is presented, along with options for social media advertising. The role of social media platforms and tools as part of the wider business is also considered. Finally, the benefits of personal branding to business are presented. On completion of this module you will: 

    • Understand the key features of social media platforms
    • Recognize the benefits of social media to business
    • Know the role of social media platforms and tools within the wider business
    • Understand the benefits of personal branding to the business