Jun 24, 2021

Team Talk: How to Build a Buyer Persona

Webinars
Digital Strategy

Written by Sean Kenny

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This Team Talk is a handy introduction to how to tackle the idea of buyer personas.

What are Buyer Personas and why are they important?
Buyer Personas and Digital Marketing
Hone your targeting and improve your ROI
How to create a buyer persona

Buyer Persona Template & Walkthrough
7 Tips on Getting to Know Your Customers Better
B2B Buyer Persona Framework
CMO Persona Template

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Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.