Jul 20, 2021

Team Talk: What is Content Marketing?

Written by Sean Kenny

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In this DMI TeamTalk, we give a comprehensive overview of the importance of content marketing.

Content strategy means using content as a primary means to achieve business goals. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.

Here are some key stats to convince you to learn more and start taking content marketing seriously!

Traffic 7.8 times higher for content marketing leaders than for other websites.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
78% of CMOs believe custom content is the future of marketing.
Conversion rates are nearly 6 times higher for content marketing adopters than non-adopters.

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Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

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