Browse our range of digital marketing courses which are designed and validated by the digital industry. View Courses

Jul 20, 2021

Team Talk: What is Content Marketing?

dmi video thumbnail

Join for FREE to access this webinar

In this DMI TeamTalk, we give a comprehensive overview of the importance of content marketing.

Content strategy means using content as a primary means to achieve business goals. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.

Here are some key stats to convince you to learn more and start taking content marketing seriously! 

  • Traffic 7.8 times higher for content marketing leaders than for other websites.
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • 78% of CMOs believe custom content is the future of marketing.
  • Conversion rates are nearly 6 times higher for content marketing adopters than non-adopters.

Related Articles


Sean Kenny
Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.