Campaign Setup

Digital Marketing - Study Notes:

Setting up a campaign

Now that we have a basic understanding of how Twitter Ads Manager works, let’s create a Twitter ads campaign.

1. On desktop, from your Twitter home screen, navigate to the icon on the upper right next to the tweet button to open the profile menu.
2. Scroll down to Twitter Ads to open the Twitter Ads Manager dashboard.
3. As the Ads Manager dashboard populates, you’ll be presented with the option to create a campaign.
4. The campaign creator offers you seven different ad objectives for your campaigns: app installs, followers, tweet engagements, promoted video views, website clicks or conversions, app re-engagements, or awareness.
5. In this case, select Awareness. You’ll then be able to name your campaign whatever you like. So that’s your Funding Source, Daily Budget, and when you want the campaign to run.
6. Next, you’ll be asked to create your ad group. You can name the group, select a start and end time, total ad group budget, bid type, and optimization preference. You can, for example, optimize for reach and engagement.
7. Next, you’ll be asked to select your creatives for the campaign. You’ll be given a list of all your existing tweets starting with the most recent. For example, you can select the top three.
8. Next, you’ll be asked to find your audience. You might decide to narrow the demographics just a little bit for this campaign. You can select English as a language if you know all your tweets are in English.
9. Then, you can add marketing as an interest, also a behavior. This is for people who are employed in sales and marketing. Add these two groups if you believe that they will be the most relevant to the tweets in the campaign.
10. You’ll then be asked to review all your campaign details and tweet creatives.
11. And then you have the option to save for later or to launch the campaign.