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Feb 16, 2024

eBook: Social Media Marketing for B2B Marketers

Even the smallest of B2B businesses can embrace the opportunity social media marketing offers. But do you know how to take advantage of its full potential impact? Or to decide the best way to employ all the tools and channels now available as AI technology comes more into the game?

This 50-page ebook was written by social media consultant Julie Atherton exclusively for DMI premium members. It will help you take a holistic and practical look at how to use social media for your business, from marketing and sales, PR, employee engagement, and customer services.

The ebook is aimed at those marketing a B2B business, but its keen insights and practical tips will be relevant to any social media marketer.

It covers the following areas in depth: 

  • Organic social media marketing for B2B
  • Paid social media marketing for B2B
  • Social media SEO and content marketing for B2B
  • Influencer marketing for B2B
  • Account-based marketing for B2B
  • Personal branding and social selling for B2B
  • Social PR for B2B
  • Social media customer service for B2B
  • Integration and amplification for social media B2B
  • AI and automation in social media B2B

This content is available to Power Members only.


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Julie Atherton
Julie Atherton

Julie is an award-winning digital strategist, with over 30 years’ experience. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360. You can find her on Twitter and LinkedIn.

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