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Introduction to Facebook

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Digital Marketing - Study Notes:

Facebook is an online social networking service that connects people with others who work, study, and live around them. It’s also a product for marketers that helps them achieve business objectives. Facebook’s mission is to give people the power to build communities and bring the world closer together.

Marketing on Facebook allows you to reach new customers and build lasting relationships with them. Businesses of all kind are marketing on Facebook to be discovered, provide information, capture attention, show off products, collect leads, and boost sales. These strategies work seamlessly on mobile and appear in the places where people are spending their time.

As Facebook has grown and as consumer behaviors have changed, it has become necessary to build incredible standalone experiences rather than trying to turn one single app into something that can do everything.

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Digital Marketing Resources:

Dave Morrissey

Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

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    ABOUT THIS DIGITAL MARKETING MODULE

    Facebook
    Dave Morrissey
    Skills Expert

    This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.