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Master GA4: Transforming Data into Actionable Insights

13th Mar 2024 03:00pm BST
Master GA4: Transforming Data into Actionable Insights

Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth.

In this live series you will learn how to maximize the creation of custom reports to segment and analyze your audience to drive engagement and sales, channel effectiveness, and how to optimize the impact of paid advertising and organic search.

This exclusive live series will be in two sessions - on 13 and 20 March.

SESSION 1 - 13 March, 3pm GMT/ 10am ET

Through practical and easy-to-follow walkthroughs you will learn:

  • Event tracking and conversion made easy
  • The differences between Session-based and User-based data
  • Walkthrough of default reports, what they mean and how you can use them
  • Linking Google Ads and Google Search
  • Console to help you improve the performance of paid advertising campaigns and optimize organic search
  • Funnel, Path, and Segment Analysis

What you’ll get after Session 1

1. A video recording of the session and presentation slides
2. Video walkthroughs detailing extra elements within GA4 to help you build advanced custom reports

What you can do after Session 1

After the first session, we will ask you to try out Chris’s advice and tips in your own GA4 setup. Share your questions and challenges with us and we’ll answer these questions in Session 2.

SESSION 2 - 20 March, 3pm GMT/ 10am ET

Chris and host Cathal Melinn will discuss the key issues that attendees have informed us they’re finding with GA4.

  • Building Custom/Predictive Audiences in GA4
  • Channel Groupings in GA4
  • Creating Custom Metrics and Dimensions for GA4
  • Q&A based on your challenges with GA4

What you’ll get after Session 2

1. A video recording of the session and presentation slides
2. Study notes summarizing key learnings from both sessions and Q&A


Register below to get access to the webinar (both sessions) for $99.
Sign up today to gain a better understanding of GA4. Places are limited, so book today!

Can I ask questions?
Yes, each session is live and you can submit your questions to be asked at the end of each session. The second session is intended for more detailed questions.

Who is the series for?
Everyone, from beginner to advanced. The series of sessions will be valuable whether you're a first-time user of Google Analytics or have been using GA4 for months!

What about CPD points?
If you're a certified member of the DMI you'll receive 2 CPD points if you attend both sessions of the series!


Chris Coomer of Neil Patel Accel, is a results-driven VP of data, analytics, and business intelligence driving data management, analytics strategies, and technical architecture to scale optimized enterprise operations. As a trusted advisor and strategic business partner, Chris develops meaningful data insights and infrastructures through business intelligence and data analytics strategies to optimize business functions and drive impactful ROIs. Chris is also an enthusiastic and passionate educator in the field of data and analytics and marketing at The University of Tampa.


Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist as well as a respected international conference speaker, course lecturer and digital trainer including with the DMI. He runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.


  • Date and time
  • Mar 13th 2024
    Starts 03:00pm BST
  • Location
  • Online
  • Add to calendar
  • Categories
    • Digital Strategy
    • Data and Analytics