Oct 20, 2023

Get Started with AI in Marketing

Posted on Oct 20, 2023

We're joined on this episode by ⁠Jim Lecinski⁠ from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host ⁠⁠⁠Will Francis⁠⁠⁠ through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠YouTube⁠⁠⁠⁠.

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“Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!” Jim Lecinksi, Northwestern University

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Jim Lecinski

Jim Lecinski is a Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing, and was named 2022 Kellogg Professor of the Year. He is a recognized expert, in-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.

Jim's seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” was published in 2011, and his book “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was named a top AI book and a top business book of 2022.

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