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Exact and Partial Match Anchor Text

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Digital Marketing - Study Notes:

Excessive keywords in backlink anchor text

It’s poor etiquette to ask another website to link to you in a certain way. That’s just not something that you should be doing. It’s quite easy for search engines to detect.

We need to take a step back and ask ourselves, “What are we trying to do by putting keywords in anchor text?” We’re trying to tell Google more about what the relevancy of our site is. So, rather than actually target keywords and anchor text, why don’t we just target domains and pages that are very relevant to our industry and the phrase and the topic that we want to rank for? That’s probably a better thing to do. So think a little bit more topical about your content marketing and your link building.

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Joe Williams

Managing Director and SEO Trainer at Zen Optimise

  • Founder and SEO Trainer at Zen Optimise with 10 years’ experience in Search Engine Optimization
  • Zen Optimise is a London-based digital marketing training company
  • SEO consultant and trainer for hundreds of small, medium, and blue chip companies including Qantas Airlines, Sky, Eurostar, EasyCruise, and Anti-Slavery

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