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The Needs of your Target Audience

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Lauren Murphy

As Head of Social Media for the creative agency Goosebump, Lauren’s current role is to create and implement social media strategies and content strategies for a portfolio of clients spanning a wide range of industries. Her team of creatives and strategists specializes in delivering innovative and integrated social media campaigns that drive conversions. Her work has been recognised with a wide range of awards, including the Irish Social Media Awards and Digital Media Awards. 

ABOUT THIS DIGITAL MARKETING MODULE

Attracting Customers
Lauren Murphy
Skills Expert

This module enables you to understand the drivers and identify relevant content for the buyer community. You will be able to find, create (where required), add valuable insights and match the optimal content with the right channels to nurture leads and maximize your chances of success.