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Digital & Social Selling Course Online

Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.

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Associate Certification

Globally recognized

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Includes DMI Membership

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Digital & Social Selling Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly give you the social selling tools that are an essential part of any successful sales strategy.

5 Interactive Modules.

Associate Level Certification.

9 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Digital SalesSocial SellingTargeting PersonasSocial IntelligenceTarget MarketingContent ManagementUp-selling & Cross-sellingData AnalyticsNEW: Buyer Lifecycle & Prospect SequencingNEW: Building Presence & Storytelling NEW: Sales Forecasting & Improving Productivity

What you'll learn

5 Modules • Approx 9 hours Learning content


Module 1 - Fundamentals of Social Selling


This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.

Knowledge Gain:

The Changed Buying Process Key Concepts of Social Selling Advantages of Social Selling for Business NEW: Buyer Lifecycle

Toolkits included:

Social Media Profile Checklist


Module 2 - Finding and Targeting Prospects

1h 25mins

Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.

Knowledge Gain:

Building Customer Personas Researching to Refine Personas Social Listening & Intelligence Preparing for Engagement NEW: Prospect Sequencing

Toolkits included:

Prospecting Practical Toolkit

Buyer Persona Framework

CMO Persona Template


Module 3 - Attracting Customers


Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.

Knowledge Gain:

The Needs of your Target AudienceCreating and Curating Content Matching Content with Channels Building and Engaging your Network NEW: Story Telling

Toolkits included:

Content Tool: Seek, Sense, Share


Module 4 - Increasing Engagement


A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.

Knowledge Gain:

Understand your BuyerAcquiring the Right Content Adding Insight for Buyers Sharing Content to Build Engagement NEW: Planning for Engagement NEW: Improve Productivity with Social Tools

Expert Insights:

Content Curation with Anders Pink


Module 5 - Closing and Retaining


This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.

Knowledge Gain:

Strengthening Buyer Relationships Encouraging Direct EngagementUsing Social Tools to Increase Conversion Upselling and Cross-selling Building a Deeper Post-sale Relationship NEW: Sales Forecasting

Toolkits included:

BANT Practical Tool


Members say their course has had a positive impact on their career

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of our members have been promoted after completing one of our courses.

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Our courses are taught by industry leading skills experts with relevant career ready content.

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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment. Victoria T, UK

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification standard for digital marketing and selling. We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.

How is the digital selling diploma assessed?

The Certified Digital and Social Selling Specialist is assessed by a one hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a digital sales background?

Anyone can apply for the Certified Digital and Social Selling Specialist.

A background in a related discipline is not required. We recommend this course to sales professionals or individuals interested in pursuing a career in the industry.

The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling expert.

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