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Professional Diploma in Digital Strategy and Leadership

Digital Marketing Strategy & Leadership Course


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[price:SP_SP-std] [price:SP_SP-std/30]


Enrollment Deadline Mar 6th

Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.

All courses have a Free AI Short Course worth [price:TRACK_AIFDM-std].

Why DMI?

  • Globally recognised certification
  • Join 300k+ members worldwide
  • Payment Plans Available

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Course Overview

Digital Strategy & Leadership Course - Certified Digital Marketing Specialist

Program learning outcomes and content


You will learn how to plan an effective strategy and marketing communications plan, implement and review strategy performance using budgeting, resourcing, and reporting systems. You will also gain the key skills and knowledge required to move into a management or leadership role in the digital marketing industry. There are 10 in-depth modules in this certification.

Managing Marketing Activities

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Communication Fundamentals

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Digital Marketing & Customer Experience

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Digital Channels

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Analytics, Data & Ethics

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Managing a Digital Team

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Budgeting & Building an Effective Digital Team

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Digital Leadership

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Developing a Digital Strategy with Strategic Thinking

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Driving Business Performance with Digital Marketing Strategy

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Managing Marketing Activities

Module Info & Overview

Explore the evolution of marketing and the role it plays in driving organizational strategy. Dive into the value of consumer behavior research to make decisions like segmentation, targeting, positioning, and value proposition. Understand the foundations of a marketing program and product design, and decisions related to product, promotion, price, and place strategies. 

  • Designing a Marketing Program
  • Market Research & Consumer Behavior
  • Strategic Marketing
  • Approaching Markets

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What's Included

Free AI Short Course Worth [price:TRACK_AIFDM-std].

This course is designed to equip marketers with the tools needed to stay ahead in a rapidly evolving digital landscape. The program combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing: Grasp the fundamentals of AI and how it's transforming digital marketing strategies.

  • Hands-On Experience with AI Tools: Gain practical skills in using AI tools for data analysis, content creation, and customer engagement.

  • Data-Driven Decision Making: Learn to interpret and utilize AI-generated insights for informed marketing decisions.

  • Personalization and Targeting Techniques: Explore AI's role in creating personalized customer experiences and targeted marketing campaigns.

  • AI in Social Media and SEO: Understand the application of AI in optimizing social media strategies and search engine optimization.

  • Ethical Use of AI in Marketing: Address ethical considerations and best practices in deploying AI technologies.

  • Measuring AI Effectiveness: Learn methods for evaluating the impact and ROI of AI-driven marketing initiatives.

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Digital Marketing Strategy & Leadership Pricing

Boost your credibility and advance your knowledge, role and career. Enjoy instant access to your course once you enroll.

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Who's this for?

The DMI Specialist in Strategy & Leadership Course is aimed at

  • Marketing professionals looking for specialist skills to take responsibility for planning, building, executing, and optimizing a digital marketing strategy
  • Ambitious marketers looking to move into a managerial, leadership, or Head of Marketing role
  • Marketers chasing a more senior marketing role or pursuing a career in digital strategy development
  • Savvy entrepreneurs and business owners
  • Students who want advanced digital marketing skills to fast track their career

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What's included?

DMI Membership Helps You Stay Competitive in Digital Marketing

Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

6 months FREE with all courses.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognised Certification

A globally recognised digital marketing certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 300k global members in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

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Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career


of DMI graduates say the course helped them get a promotion.


say certification was a reason for their salary increase


got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

Logos members work for

What DMI Students Say

I was plugging away in a job I hated… DMI allowed me to completely shift gears and try something new.

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With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience

Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. The team is right there when you need them.


How long is the digital marketing strategy and leadership course?

This course consists of approximately 38-hours of course content. You have up to 24 weeks to complete the course and you can access the course content at anytime and from anywhere.

How is the digital marketing strategy assessed?

Certified Digital Marketing Specialist - Digital Strategy & Leadership is assessed by one two hour exam.

Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

Where will my qualification be recognized?

Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified Digital Marketing Specialist in Strategy & Leadership. This allows you to take your DMI qualification to any industry and any location.

What will my learning outcomes be?

You will become a specialist in digital marketing strategy and leadership. This means you will have an advanced understanding of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and will be an asset to any company as a successful leader.

Where does this strategy and leadership course fit in the grading system?

Professional Diploma in Digital Marketing - Strategy & Leadership is equivalent to a level 5 in the UK grading system.

When can I enroll in the digital marketing strategy & leadership course?

Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example, if you purchase your course on the 22nd of December 2023, your enroll date would be January 1st 2024 or February 1st if you wish

How will I learn while doing my digital marketing strategy & leadership course?

Our courses are self-directed and delivered online via our interactive MyDMI platform. You will learn using expert-led video tutorials, live webinars, podcasts. practical exercises, discussion forums, tutor support and much more.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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