Increase the value of your higher education programs

We partner with Universities and Colleges to provide their students with an industry-recognized credential and relevant professional skills, supporting their work readiness upon graduation.

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Source: Ellucian Survey (2019)


Add industry recognized credentials to your program

According to a recent report by Ellucian (2019), both employers and recruiters predict that in the next five years, credentials will carry more weight and become standard within the hiring process.

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Source: Survey of Students & Graduates from DMI Partner Universities (2022)


Boost the career readiness of your graduates

Universities and Colleges tell us they want to offer digital certifications to make their higher education programs more relevant to employees.

They want to bridge the gap between academic learning and industry knowledge, and help boost the career readiness of their graduates to take advantage of the growing skill gap.

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We bridge the gap between industry and academia. Global Industry Advisory Council (GIAC) with experts from the world's leading brands validates our content, for use in your curriculum, advising on the latest industry trends and best practices. Global Academic Advisory Council (GAAC) with faculty leaders from DMI partner universities share their insights with us on their programs and challenges to better prepare students for the workplace.

Credential Integration

Students and faculty get access to DMI Power Membership with over 1200+ pieces of unique curated content.

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Your students get certified by the Digital Marketing Institute. For Associate level certification, we base it on your existing assessments. For professional-level certification, the student will become a (CDMP) 'Certified Digital Marketing Professional' after completing a Pearson VUE test exam. Over 30k professionals have been certified to this standard globally.

Digital Marketing Institute

DMI Professional Education Partnership

According to The Economist & DMI ‘Perpetual Evolution Report,’ over 74% of employers believe that marketing faces a critical lack of talent due to a global digital skills shortage, while over 40% of marketers report being unable to find sufficient talent to handle their digital marketing workload. 

Our digital marketing competencies and skills framework identify the key skills that marketers need for success in the digital arena.

Choose from a robust catalogue of 23 programs that can support professionals at every stage of their career, including the DMI Pro, Postgraduate Diploma in Digital Marketing, 12 Tracks and 3 Specialists.

Your students will get access to Membership and become a part of our global Membership community of over 300,000 professionals.

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Our Partners

You will be in good company

With a global network of over 130 partners across six continents, we help University & College partners to teach students the real practical and employable skills which will prepare them for a successful career in marketing. We already work with some of the world's most prestigious universities to accredit their higher education programs.

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Why partner with DMI?

Professional Certification

We have over 300,000 members across 135 countries, we have certified more digital marketing and selling professional than any other certification body.

Industry Validation

Our credential is reviewed and validated by the world's most influential brands through our Industry Advisory Council

Support Services

We provide world-class marketing, sales and operations support to offer guidance and advice as to the best way to market and sell our programs.

Cutting-Edge Curriculum

Our curriculum is designed and delivered by subject matter experts across a range of digital disciplines from across the globe.

Flexible Learning Options

Our learning options ensure you can provide our courses in a way that suits you and your students e.g. classroom, online, or blended.

Flexible Partnership Opportunities

Your students can achieve their Professional Digital Marketing credential by integrating it alongside your existing degree program at an Associate or Professional level, or add to your existing Continuing Education portfolio.

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Global Industry Advisory Council

DMI is the global standard in Digital Marketing Certification.

We understand it, our members define it, our Global Industry Advisory Council shape it. Because of this, we see it differently.

We collaborate with a unique panel of industry insiders call the Global Industry Advisory Council. We use their insights to create a syllabus, our certification standards, and library of content that is a true meeting of the newest tech and thought; to define new global standards for the industry and give our Members more.

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Partner Spotlight

Find out how we can help partners offer cutting edge digital education to their students.

East Tennessee State University

"The feedback from students has been fantastic, I was really quite ignorant of how much the students would celebrate their certifications."

Professor Stephen Marshall,
East Tennessee State University

University of Northampton

"It's never fully done and that's one of the main reasons we sought a digital partner…. you can’t just dust down last year's slide deck and carry on. It's different every year and you have to stay on top of it and point the students in the direction of exciting new material!"

Kardi Somerfield,
University of Northampton

University Canada West

"We've had some really big success stories with our internship students who have already done the certification. We have just topped 410 enrollments on our associate level, we are getting more and more students."

Dave Keighron,
University Canada West

Boost the value and relevance
of your higher education program

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