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DMI Track

Digital Strategy Short Course

Fast track your knowledge of digital strategy fundamentals with this expert-led interactive short course. By understanding how to put digital at the heart of your business, you will learn how to align your marketing strategy with your customer personas, your brand story, your team, and the customer buying process.

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The Global Authority

15 years delivering excellence

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300,000 + Members

Join a global community

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Associate Certification

Globally recognized

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Includes DMI Membership

FREE with all courses

Digital Strategy Course Overview

his Digital Strategy course will help advance your career and provide easy learning through a combination of expert-led video tutorials, case studies and useful toolkits. On completion, you will understand how to plan, build, execute and optimise a digital marketing strategy that focuses on the customer and your brand.

4 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Strategic MarketingMarket Research and Consumer BehaviourDigital Marketing PlanningCustomer Centricity and Customer ExperienceSituation and Audience AnalysisDefining Your Target AudienceDefining Strategy ObjectivesDefining an Action PlanStrategic Thinking Enabling and Executing Digital Marketing Strategy

What you'll learn

4 Modules • Approx 11 hours Learning content


Module 1 - Marketing Fundamentals

2h 20mins

Explore the evolution of marketing and the role it plays in driving organisational strategy along with the value of consumer behaviour research

Knowledge Gain:

Strategic MarketingDesigning a Marketing ProgrammMarket ResearchConsumer Behaviour

Case Study/Webinar

Think with Google & Social Case Studies Demo

Expert Insights:

Your Guide to B2B Marketing Basics


Module 2 - Planning A Strategy

1h 45mins

Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement

Knowledge Gain:

Digital Marketing PlanningOmnichannelMarketing StrategyCustomer CentricityCustomer Experience

Toolkits included:

Digital Marketing Strategy Research Template


Module 3 - Choosing Digital Channels For Your Strategy

3h 41mins

Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing

Knowledge Gain:

Channel PlanningDemand Generation (Outbound)Social and Content (Inbound)Search Engine Marketing (Inbound)

Toolkits included:

Marketing Media Brief

Digital Marketing Campaign Brief Template

Keyword Research Toolkit

Google Ads Creator Template


Module 4 - Planning & Executing A Digital Strategy

2h 58mins

Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.

Knowledge Gain:

Situation and Audience AnalysisDefining Your Target AudienceDefining Strategy ObjectivesSelecting Digital ChannelsDefining an Action PlanStrategic ThinkingEnabling and Executing Digital Marketing Strategy

Toolkits included:

Buyer Persona Template

Strategy Action Plan Template

Expert Insights:

An Omnichannel Customer Journey


of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Stratgey.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Digtal Strategy. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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got a new role in digital marketing or changed their career path

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