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Digital Marketing - Study Notes:

With video

Video is a great format for lead generation, which can be achieved with a few different tactics:

  • Use YouTube’s info cards, annotations, and end-screens to insert call-to-actions and drive signups.
  • Embed videos on your website and insert an email gate, requiring viewers to submit their email addresses before viewing content.
  • Use webinar content to establish leadership on a subject and make it worthwhile for viewers to sign up for updates. 
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Digital Marketing Resources:

Carlos Pacheco

Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

    ABOUT THIS DIGITAL MARKETING MODULE

    YouTube and Social Video
    Carlos Pacheco
    Skills Expert

    This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.