Press Release

DMI and The American Marketing Association Extend Their Partnership

April 11th, 2023

Digital Marketing Institute (DMI), the global leader in digital marketing certification, is thrilled to announce a long term extension of a highly successful partnership with the American Marketing Association (AMA), the foremost thought leaders in marketing.

DMI and AMA have a long established partnership, with an unparalleled track record of helping marketers reach their full potential. The partnership brings the latest in digital marketing through professional training and certifications from beginners to advanced, allowing marketers to stay up-to-date on the latest trends, strategies, and technologies. 

As part of the partnership, DMI and AMA provide a comprehensive range of professional certifications in digital marketing, ranging from beginner to advanced levels. This globally recognized dual certification signifies excellence in the industry and has a proven track record of enhancing skills, advancing careers, and delivering tangible business outcomes. According to recent surveys, 65% of people who have completed the dual certification courses have received a salary increase, and 79% of people have been promoted after completing the program. 

"We are excited to extend our partnership with AMA and offer marketing professionals even more opportunities to advance their careers," said Ken Fitzpatrick, CEO of Digital Marketing Institute. "Our courses are designed to provide real-world skills and knowledge that can be applied immediately, and we are thrilled to continue our long term partnership with such a respected organization to dual certify our courses."

"We are pleased to continue to partner with the Digital Marketing Institute and provide access to cutting-edge digital marketing courses," says Molly Soat, Vice President of Professional Development of the American Marketing Association. "As a vital part of the AMA’s skills-based learning agenda, this partnership will help marketers stay ahead of the curve and be better equipped to succeed in the digital age."

About Digital Marketing Institute

Digital Marketing Institute (DMI) is the global standard in digital marketing certification. Our mission is to empower marketers with the skills, knowledge, and confidence to succeed in the digital age. Our courses are developed by industry experts and validated by the industry, ensuring that students are learning the latest trends, strategies, and technologies. DMI has certified over 50,000 professionals in more than 180 countries.

About American Marketing Association

As the largest community-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. Our community of local chapters spans more than 70 cities and 320 college campuses throughout North America. We’re home to award-winning content, PCM® professional certification, five premier academic journals, and industry-leading live and virtual training events.

For more information about the AMA, visit

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