Press Release

New Digital Marketing Institute short courses deliver immediate, actionable skills development for busy professionals

October 6th, 2020

Media contact:
Laura Wooster
Lightspeed PR
+1 202-681-4010


DALLAS — October 6, 2020 — To empower business professionals to quickly and easily obtain specific digital skills and capabilities, the Digital Marketing Institute (DMI) today launched DMI Tracks. These short courses deliver just-in-time learning that can be directly aligned to the urgent needs of a role or an organization.

While DMI's professional certification programs offer the most complete marketing training and skills development available today, not all professionals have the need or the time to undertake a comprehensive course of study. For individuals or organizations looking to build out a particular skill set to complement current role requirements, DMI Tracks provide focused training, tools and templates to support immediate on-the-job application of the learning. Upon completion of a track, students are awarded a DMI Certified Digital Marketing Associate (CDMA)-level certification.

“The business environment today demands that marketing organizations have the skills to be nimble and agile to meet evolving customer needs” said DMI CEO Ken Fitzpatrick. “DMI Tracks help professionals quickly keep pace with emerging technologies and deliver the experiences its customers demand.”

DMI Tracks offer 11 options that align to the most critical needs of marketing organizations, including social media, analytics, eCommerce, UX web design, SEO, PPC, digital display, CX, digital strategy, content and email. Learning assets include videos, podcasts, walkthroughs/demos, interactive learning, and quizzes, as well as downloadable presentations and tools.

DMI Tracks are now available with a special launch discount of $311 USD each (limited time only). To learn more about the DMI Tracks and to get started, visit

About the Digital Marketing Institute (DMI)

As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.

Founded in Ireland, DMI has offices in the U.S. and Australia, over 100,000 members, and partners in more than 150 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always evolving digital world.

DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.

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