Press Release

New partnership with EXIN opens up certification to 1,000 partners for the Digital Marketing Institute

May 26th, 2016

Global Independent Certification Institute for ICT Professionals partners with the DMI

Today the Digital Marketing Institute (DMI) announced that it has signed a strategic partnership with EXIN, the leading global independent certification institute for ICT professionals.

The partnership will see EXIN offer the DMI's professional certifications through its network of over 1,000 accredited education partners worldwide and opens up significant new opportunities for the DMI, which has already certified over 15,000 professionals across 80 countries.

Ian Dodson, co-founder and director of the Digital Marketing Institute, said: “This partnership reflects the global demand for training in digital marketing and digital selling and the relevance of the DMI's certification standards for professionals, educators and industry. EXIN's global reputation and decades of experience in examination and professional certification make it the ideal partner for the DMI and we are excited to be working with them to roll out our training to their extensive network.”

EXIN offers internationally recognised certification programs that cover all ICT competence areas, as derived from the internationally recognised e-Competence Framework (e-CF). The e-CF became a European Standard in 2016 which automatically "carries" with it the obligation for member countries to adopt it as a national standard.

Bernd Taselaar, CEO of EXIN, said: “The importance of digital marketing has grown enormously in recent years, as online becomes the standard way of reaching large audiences. This has led to the recent recognition of digital marketing as one of the 40 e-competences in the e-Competence Framework. EXIN is committed to developing the competences of professionals across the entire spectrum of the ICT industry and so extending our portfolio to include certification in this area is a logical step.”

Taselaar welcomed the opportunity to work with the DMI in this area: “DMI has firmly established itself as the leading authority in digital marketing and this strategic partnership will enable us to offer internationally recognised certification in digital marketing to our partners.”

Michael Goeden, director of strategic partnerships at the Digital Marketing Institute, said: “Our decision to partner with EXIN was driven by our desire to work with the very best training and examination bodies in the ICT and digital space, and those who have a strong global network of accredited partners. EXIN certainly hits the mark.”

The Digital Marketing Institute was founded in 2008 by Irish entrepreneurs Ian Dodson and Anthony Quigley. Strong international growth in recent years has resulted in it producing the most widely taught digital marketing certification in the world. Its diploma, degree and masters level certifications are delivered through a global network of education partner institutions, in workplaces via corporate clients and directly via online learning

About the Digital Marketing Institute

Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the certification standard in digital marketing education, training more graduates to a single standard than any other certification body.

The organisation works with the world's largest and most influential brands to define the skills and qualifications required to excel in this rapidly growing industry through its Diploma, Postgraduate and Masters education programs. Industry-validated, the Digital Marketing Institute's training is taught full-time, part-time and online in over 80 countries by the Digital Marketing Institute and its network of licensed education partners.

The Digital Marketing Institute now certifies digital professionals through the following channels:

  • Online: Where students can study for certification directly with the Digital Marketing Institute through online learning

  • Licence: Where the Digital Marketing Institute licences its syllabus to an approved third party organisation to teach the content on its behalf

  • Corporate: Where the Digital Marketing Institute offers access to its learning library to enterprise level corporates and delivers tailored certification programmes

About EXIN

EXIN is the global independent certification institute for ICT-professionals. With more than 30 years of experience in certifying the competences of over 2 million ICT-professionals, EXIN is the leading and trusted authority in the ICT-market. With over 1000 accredited partners EXIN facilitates exams and e-competence assessments in more than 165 countries and 20 languages. EXIN is co-initiator of the e-Competence Framework, which was set up to provide unambiguous ICT certification measurement principles within Europe and beyond. For further information, please visit

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