Press Release

New social media marketing certification from The DMI will help transform the skills of marketers post COVID 19

September 21st, 2021

New social media marketing certification from The Digital Marketing Institute will help transform the skills of marketers post COVID-19

Dublin - 21 September, 2021 - When the global coronavirus pandemic hit, marketers scrambled to figure out how to engage with audiences. Changing consumer behaviour meant that old methods of lead and revenue generation faltered. That's why the Digital Marketing Institute (DMI) has developed a new social media marketing certification that provides the skills and tools today's marketers need to succeed.

During the pandemic, 50% of people 1 bought products on a social platform and that trend shows no signs of slowing down. As a result, traditional and digital marketersneed to know how to use social media channels effectively to engage and grow their global audience.

Tadhg O'Connell, Head of Product at the DMI said: "The DMI's fully updated and revised specialist certification in Social Media Marketing reflects the ever-changing landscape that is social media marketing. New learning and insights on strategy, social commerce, social apps, video, social platforms, and customer experience as well as practical tools, on-the-job templates, and examples make this the most in-depth program, today, for anyone seeking to deepen their skills and understanding of cutting-edge social media marketing practice."

This revised and updated 25-hour social media marketing course has evolved to provide skills and knowledge that are relevant in 2021 and beyond. These include:

  • A focus on e-commerce through a Social Commerce module

  • A social media-focused Social Strategy module

  • In-depth coverage of key social platforms, apps, and tools including TikTok,

  • Instagram and Snapchat

  • More business examples, case studies, and B2B content

  • A wealth of practical social media tools and templates

The DMI's 10-module Social Media Marketing certification is now available to marketers across sectors at:

About the Digital Marketing Institute (DMI)

As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.

Founded in Ireland, DMI has offices in the U.S. and Australia, over 130,000 members, and partners in more than 100 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always evolving digital world.

DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.


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