Press Release

The Australian Marketing Institute (AMI) and the Digital Marketing Institute (DMI) are excited to announce a new partnership

June 10th, 2021

The Australian Marketing Institute (AMI) and the Digital Marketing Institute (DMI) are excited to announce a new partnership to deliver industry-leading training and skills development to students in the Australian region that will help to transform careers and future-proof marketing organizations. Through this new partnership, DMI's professional certification program, DMI PRO, is now endorsed by the AMI.

With the largest network of marketers across Australia, the AMI has been supporting the career progression of members and advancing the marketing profession since 1933.

DMI is the only international provider endorsed by the AMI and DMI PRO is the only professional certification endorsed by AMI. Endorsement means that the AMI recognizes the quality and value of DMI PRO to the marketing profession and the impact on a learner's knowledge and skills to perform in their job role. The need for marketers to keep pace with the rapid changes in technology and consumer behaviors is imperative, and this opportunity gives students the unique benefit of receiving an exclusive DMI certification, endorsed by the AMI, the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia. Learners who enrol on the DMI PRO certification will also receive student membership with the AMI for 12 months.

Andrew Thornton, AMI Executive Director, stated: “We are excited to offer ‘Digital Marketing PRO' to the AMI community. This high quality course will provide an opportunity for marketers to upskill in the area of digital marketing, covering all the areas of digital marketing skill set as Content Marketing, Social Media Marketing, Search Engine Optimisation (SEO), Paid Search (PPC) using Google Ads, Display and Video Advertising and more.”

As an industry-leading global certification body, the DMI offers the most widely taught set of certification standards in digital marketing for learners, educators and industry. With more than 130,000 members across the globe the institute has trained more professionals to a single education standard than any other body in digital marketing education and training.

Ken Fitzpatrick, CEO of the Digital Marketing Institute stated: “We are in a competitive digital economy, and the ability for current and future employees to demonstrate digital marketing expertise and advanced skills is more important than ever. Our partnership with the Australian Marketing Institute (AMI) will not only create opportunities for graduates to obtain industry-leading certifications and designations, but will also deliver a path to lifelong learning. Together, with the AMI, we want to empower students to develop the critical Digital Marketing skills needed to keep up to date with the ever changing world of digital."

About the Digital Marketing Institute (DMI)

As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.

Founded in Ireland, DMI has offices in the U.S. and Australia, over 130,000 members, and partners in more than 100 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always evolving digital world.

DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.


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