Press Release

The Digital Marketing Institute and American Marketing Association Expand Partnership to Prepare College Students for Marketing Careers

September 19th, 2023

Sought-after Certification Provides U.S. College Students with Industry-Recognized Digital Marketing Credentials Upon Graduation

Dublin, IE — The Digital Marketing Institute (DMI) and The American Marketing Association (AMA) and are thrilled to announce a new dual-certification that will provide students with digital marketing credentials upon graduation. This new dual-certification is available to students enrolled in academic programs across the U.S.  

As part of this expanded partnership, DMI will evaluate and accredit university programs so that students enrolled in those programs will graduate with an Associate-level certification from both organizations in addition to their degree. 

A 2022 DMI Survey noted that 84% of students and graduates from DMI partner universities say that DMI certification added practical digital marketing experience to their degree. 

“We know that colleges and universities across the U.S. are seeking ways to increase the value of traditional education while working to equip students with job-ready skills upon graduation,” said AMA’s CEO, Bennie F. Johnson. “AMA and DMI are working together to prepare students with the skills needed to succeed in and transform the marketing industry. The dual-certification will empower marketing students to become highly sought-after professionals with the knowledge to drive exceptional results." 

“According to the DMI Digital Skills Gap Survey 2023, 75% of employers say they are more likely to hire candidates that have a DMI certification on their resume. This is why we are excited to partner with AMA to provide students with knowledge and globally recognized industry credentials that can be applied immediately to jumpstart and advance their careers," said Ken Fitzpatrick, CEO of DMI.” 

The dual-certifications for this new learning initiative are: Certified Digital Marketing Associate (CDMA) from DMI and the Associate Professional Certified Marketer® (aPCM®) Digital Marketing from AMA.

The long-standing AMA and DMI partnership helps marketers reach their full potential by offering the latest in digital marketing through professional training and certifications. Through this new program, students will now have the opportunity to take advantage of these opportunities.

For more information about this new certification, visit and

About the Digital Marketing Institute (DMI)
Digital Marketing Institute (DMI) is the global standard in digital marketing certification. DMI has over 250,000 Members, and partners in more than 150 countries, and certified over 55,000 individuals globally with their digital marketing training portfolio. The DMI works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence, and industry know-how to stay relevant and reach their full potential in an always evolving digital world. DMI is backed by BPP Education Group, a leading U.K.-based vocational education firm. More at

About the American Marketing Association (AMA)
As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences. More at

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