Press Release

University Canada West (UCW) and the Digital Marketing Institute (DMI) are excited to announce an innovative new partnership

September 17th, 2020

University Canada West (UCW) and the Digital Marketing Institute (DMI) are excited to announce an innovative new partnership

Vancouver, BC - Sept. 17, 2020 University Canada West (UCW) and the Digital Marketing Institute (DMI) are excited to announce an innovative new partnership that will integrate DMI's industry-leading digital marketing certifications into UCW's MBA program.

Starting with the Fall 2020 Term in October, UCW MBA students will also receive an associate level certification from DMI upon successful completion of their marketing course. In the spring semester, students will have the option to take a set of three digital marketing electives, which will set them up to get certified as a DMICertified Digital Marketing Professional in addition to their MBA degree from UCW.

Additionally, thanks to a partnership between DMI and the American Marketing Association (AMA), those students earning the DMI certification will also receive the AMA Professional Certified Marketer (PCM) Digital Marketing certification.

“We are thrilled to be partnering with DMI to make their digital marketing expertise available to our future business leaders,” said UCW President Brock Dykeman. “UCW is the first university in Canada to develop this kind of partnership, offering an opportunity for a world renowned certification to our MBA students.”

As an industry-leading global certification body, DMI offers the most widely taught set of certification standards in digital marketing for learners, educators and industry. With more than 100,000 members across the globe the institute has trained more professionals to a single education standard than any other body in digital marketing education and training.

This partnership brings DMI's world-leading certification to UCW's MBA program.

“At UCW, we believe in a future where technology and business are seamlessly integrated,” Dykeman said. “DMI's courses give professionals the latest and most up-to-date digital marketing skills needed to thrive in today's ever-evolving digital economy.”

John Doran, head of university partnerships at the Digital Marketing Institute stated, “As industries continue to embrace digital innovation, it is more important than ever for graduates to be prepared with the critical skills needed for this transformation. We commend UCW for expanding its world class education program to include DMI's certification program. The DMI certification provides graduates with an additional level of career readiness and the ability to further differentiate themselves as future leaders in the marketing profession.”

About University Canada West (UCW)

University Canada West (UCW) is a business and technology-focused university located in the heart of downtown Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration. UCW's MBA and the BCom are ACBSP-accredited. The new UCW Vancouver House campus is opening in the Fall.

About the Digital Marketing Institute

As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.

Founded in Ireland, DMI has offices in the U.S. and Australia, 55,000 alumni, and partners in more than 150 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always evolving digital world.

DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.


For media inquiries or to arrange an interview contact Jessica Kerr, UCW Communications Specialist, at

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