Press Release

US expansion continues for Digital Marketing Institute with University of Utah partnership

August 8th, 2016

The Digital Marketing Institute continues its expansion in the U.S., today announcing a new partnership with the University Of Utah in Salt Lake City, Utah's flagship higher education institution.

Through its professional education division, the University of Utah will offer the Digital Marketing Institute's full range of professional certifications in digital marketing. The division focuses on delivering certificate programs that are designed to give students tangible skills that immediately translate into positive results in the commercial world.

A recent study showed Utah ranking high for digital marketing job opportunities in America, with the highest concentration of PPC jobs per capita and third highest for SEO jobs ( based on over 75k job listings on in June 2015). Its booming tech startup scene, has earned the metropolitan areas of Salt Lake City, Provo and Park City the nickname of ‘Silicon Slopes'.

Denis Petersen, Director of Professional Education at the University of Utah stated “Our vision is to be the premier professional education provider within the state of Utah and throughout the PAC-12. While pursuing this vision and performing our professional training mission, we have spent time and resources vetting the online programs offered by the Digital Marketing Institute and are pleased that it meets our stringent quality requirements, along with those required by the professional marketplace. The Digital Marketing Institute has set the international bar for digital marketing training and certification programs. Together, we aim to expand the reach of the University of Utah and these excellent programs.”

Since June, the Digital Marketing Institute has signed three major U.S. partnership deals, rapidly continuing its professional certifications expansion into America. Speaking of this recent deal, Ian Dodson, co-founder and director of the Digital Marketing Institute, said “Study after study shows that those with certified professional qualifications in digital marketing are in considerable demand globally and Utah is no exception. Through this partnership we will work closely with the University of Utah to provide its students with the most up-to-date and in-demand skills that enable employers to take advantage of the opportunities digital affords.”

Media Contact: Bernice Burnside, Bvisible, 087 2337366, 01 845 2401,

About the Digital Marketing Institute

Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the certification standard in digital marketing education, training more graduates to a single standard than any other certification body.

The organisation works with the world's largest and most influential brands to define the skills and qualifications required to excel in this rapidly growing industry through its Diploma, Postgraduate and Masters education programs. Industry-validated, the Digital Marketing Institute's training is taught full-time, part-time and online in over 80 countries by the Digital Marketing Institute and its network of licensed education partners.

The Digital Marketing Institute now certifies digital professionals through the following channels:

  • Online: Where students can study for certification directly with the Digital Marketing Institute through online learning

  • Licence: Where the Digital Marketing Institute licences its syllabus to an approved third party organisation to teach the content on its behalf

  • Corporate: Where the Digital Marketing Institute offers access to its learning library to enterprise level corporates and delivers tailored certification programmes

About the University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Range, is the flagship institution of higher learning in Utah. Founded in 1850, it serves more than 33,000 students from across the United States and the world. With more than 100 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Learn more about all the U has to offer online at

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