Press Release

ZU's Digital Marketing and Commerce Course Accredited by the Digital Marketing Institute

February 8th, 2021

ZU's Digital Marketing and Commerce Course Accredited by the Digital Marketing Institute

8th February 2021 - Zayed University and the Digital Marketing Institute (DMI) are excited to announce a new partnership that integrates DMI's industry leading digital marketing certifications into the Digital Marketing and Commerce course in the College of Business at Zayed University.

In Fall 2020, students who successfully completed ZU's Digital Marketing and Commerce course received an associate level certification from the Digital Marketing Institute. The partnership is continuing in Spring 2021 with current students already making use of the resources on DMI's partner portal.

The Digital Marketing and Commerce course at ZU is the first in the UAE to be accredited by the Digital Marketing Institute. As an industry-leading global certification body, DMI offers the most widely taught set of certification standards in digital marketing, with more than 100,000 members.

Elyazya AlMarzooqi, who was a part of the first cohort of ZU students to gain the certification, commented, “Digital Marketing and Commerce was one of the most interesting and practical courses I took at university. The course provided us with the opportunity to implement our digital marketing skills through the creation and promotion of content for the website and the DMI certification acts as a verification for potential employers that our skills are first rate.”

John Doran, head of university partnerships at DMI stated, “As industries continue to embrace digital innovation, it is more important than ever for graduates to be prepared with the critical skills needed for this transformation. We commend ZU for expanding their world class education program to include DMI's certification program. The DMI certification provides graduates with an additional level of career readiness and the ability to further differentiate themselves as future leaders in the marketing profession.”

One of the course instructors, Associate Professor Damien Arthur said, “DMI have thoroughly assessed the content delivered and the materials students produce in our Digital Marketing and Commerce course. Based on the assessment they have determined our graduates' skills in digital marketing meet their world-class standards. We are delighted that this course has received such a prestigious accreditation.

About the Digital Marketing Institute (DMI)

As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.

Founded in Ireland, DMI has offices in the U.S. and Australia, over 165,000 members, and partners in more than 135 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always evolving digital world.

DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.


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